Archives for October 2013

How To Win The Customer: Provide A Magic Experience

Your business will grow like magic when you give a customer or employee something far beyond their expectations. When you give them value in excess of what they felt they deserved or paid for, you have created a Magic Experience. The aim of a Magic Experience is to make the transaction between you and your customers memorable. Magic Experiences leave a lasting positive impression, one that makes customers want to do business with you again. And Magic Experiences also make people very happy to tell all their friends about the fun, exciting, and … [Read more...]

Vacancy: Robots Wanted!

You have never seen a vacancy ad with such a title and there is good reason for that – it is because no one would dare declare that they are looking to employ robots instead of human beings. But if you take a second look within governments, parastatals, churches, educational institutions, companies, committees (in short everywhere) what you see is that Presidents, CEOs, leaders, managers, supervisors are more comfortable with employees or members who do what they are told . . . someone who you can bet would always agree with the majority. In essence a … [Read more...]

The Ultimate Hiring Question: Why Should Anyone Hire You? (2)

I should be hired because of the knowledge that I possess. When it is said that someone knows his onions it means that he or she is experienced or knowledgeable in one's field or in the matter at hand. Particularly because we live in a knowledge-driven society, the knowledge that a person has has become a source of differentiation. For the entry-level person there is something I call knowledge-above-the-expected. At that level, fresh from school or NYSC, employers don’t expect that you would know much; they would give allowances for errors and some … [Read more...]

The Ultimate Hiring Question: Why Should Anyone Hire You?

Let’s call her name Chikodi. She came to see me the other day. I had asked her fiancé to ask her to see me for a chat. Chikodi was (at the time of this meet) 24yrs old (I think); had spent over a year post-NYSC without a job and had a second class upper degree. My objective in this discussion was to help unravel the internal and external (excluding spiritual though) factors that may have ‘helped’ her situation and to assist in charting next steps. And this is what I discovered. Chikodi admitted that, while in the university and also NYSC, she never … [Read more...]

How Humility Impacts the Bottom-line (2)

Organizational learning rises and falls on the personal learning orientation of its leaders. It is until we institute continuous searching and learning as a personal pursuit before we can underscore its importance in the corporate world. Well, herein lies a challenge. In today’s fast paced world people say they have become too busy (or too distracted) to even read. So how is learning or continuous learning going to happen? Just how? If you ask me, reading as a source of personal competitive advantage is fading fast. Reading as a fundamental bridge … [Read more...]

How Humility Impacts the Bottom-line

The title of the book is ‘How Toyota Became Number 1: Leadership Lessons from the World’s Greatest Car Company’ by David Magee. It’s a book I have had in my library for some time now. The copy with me was published in 2008. Exactly one year after, Toyota began to careen down from its heights; recalling over 8.3million cars; resulting in massive loss in reputation, loss in double-digit billions of dollars; a pile of lawsuits and most especially loss of customer lives. Listen to this commentary from David Buss in 2010: “Not very long ago at all, Toyota was … [Read more...]